建筑设计：SAVVY工作室
地点：墨西哥，新莱昂州，圣佩罗
项目年份：2011
摄影：SAVVY工作室授权

分析——Cioccolato是一家专门为特殊场合提供传统糕点的精品点心店。在最近几年里，有特色的糕点店越来越多，这就是为什么品牌和产品的差异化已经成为商业成功的决定性因素。

概念生成——主要概念是从Cioccolato目前的店面导出，将品牌重新定位成面向各种场合的精制糕点和定制服务供应商。烘焙＆装饰说明用于传达公司重塑形象后的新特征，使 Cioccolato现在的顾客基础不致混乱。

统一——我们发展出一种甜蜜而欢乐的统一的视觉印象，使用了明亮色彩的元素和令人印象深刻的语汇，与任何场合都很适合。

措施——重塑形象，视觉统一，固定，包装，室内设计。

特别鸣谢翻译一组9号 王一宁提供的翻译，译稿版权归译者所有，转载请注明出处。

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Architects: SAVVY Studio
Location: San Pedro Garza García, Nuevo Leon, Mexico
Project Year: 2011
Photography: Courtesy of SAVVY Studio
Analysis — Cioccolato is a pastry boutique specialized in custom desserts for special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.

Conceptualization — The main concept is derived from the already existing Cioccolato, and repositions the brand as a pastry and specialty services provider that caters to all occasions. The Bake & Decor descriptive is used to communicate the new attributes of the company’s work towards the rebranding project, without confusing Cioccolato′s current customer base.

Identity — We developed a sweet and festive visual identity that uses brightly colored elements and memorable phrases, which go well with any kind of special event.

Actions — Rebranding, visual identity, stationary, packaging, interior design.