Zaha Hadid's boutique for Stuart Weitzman opens in Hong Kong
Zaha Hadid has completed a Hong Kong boutique for Stuart Weitzman - her latest sinuous store interior for the American footwear designer.
Stuart Weitzman commissioned architect Zaha Hadid to design a series of stores for his shoe label. This second branch is located in Hong Kong's IFC shopping mall.
The boutique is surrounded by glass walls to maximise the exposure of the products in the busy retail environment. "The adaptive design of the IFC store expresses the dynamism of the city and reflects the quality and craftsmanship of Stuart Weitzman's shoes," said Hadid.
A large sculptural element extends from the walls and spans across the ceiling, then swoops down to create a niche in front of the glass walls for showcasing the shoes.
More footwear is displayed on a pair of freestanding metallic platforms with two levels, connected by fibrous elements that form the bases. Products also line the walls on thin shelves, which are subtly illuminated with hidden lighting.
The first in the chain designed by Hadid opened in Milan last September. Similar stores are set to open London and Beijing later in 2014, and across Asia and the Middle East over the next few years.
Hadid previously designed a series monochrome boutiques for Milan-based fashion designer Neil Barrett.
Miguel Fluxá, head of shoe brand Camper, says the company's use of high-profile designers for its stores is more about brand-building than making money.
*Appreciation towards www.dezeen.com for providing the project description.*
