Pavilion 2012 / Pitsou kedem architects

Architecture : Pitsou kedem architects
Design team: pitsou kedem, Irene Goldberg, raz Melamed
Photographer: amit geron

售楼处设计/ Pitsou kedem architects

建筑设计：Pitsou kedem architects

设计团队：pitsou kedem, Irene Goldberg, raz Melamed

摄    影：amit geron

特别鸣谢翻译一组6号 席岳琳提供的翻译，译稿版权归译者所有，转载请注明出处

A structure used by a real estate company as a sales office for residential project they are building.  The project examines the line between architecture, marketing and consumption.
The program was to build, a sales office for a neighborhood planned for the future.  The architect chose to relate to the project as a contemporary pavilion with him attempting to combine, within one building, modern, minimalisti, architectural principles and thereby create a building that is almost an object or a piece of sculpture almost akin to a  small, architectural pavilion.  At the same time, the architect attempted to cope with consumer principles relevant to the period, the need to sell and the reasons for the structures construction – marketing, marketing, and marketing.

The structure arouses curiosity, draws attention whilst still maintaining its monochromatic restraint and quiet strength.  It uses reflecting pools to strengthen its look and to create illusions and reflections and combines central, internal courtyards with trees bursting out from two dimensional, white spaces which suggests the volume and the space inside the structure.

A geometric pattern of  vertical wooden lines serves as a "skin" that divides the spaces or as a texture which is imprinted, using special techniques, on the outside.  The sun's rays, striking the wall, create a repeating, three dimensional illusion .  The pavilion succeeds in fulfilling both of its functions – architectural and marketing.  The structure was designed and built in just three months.  It was built entirely from a metal skeleton (lightweight construction), most of which was built in the factory and transported to the site for erection and finishing touches.

这是一座房地产公司用作楼盘促销的售楼处，项目有效的检测了建筑、市场和消费之间的关系。

除了售楼处的建设用地之外，项目还留有改扩建用地。建筑师希望新建的售楼处能够充当一座当代展示馆，这里将把建筑设计成品、现代卡通动漫和建筑设计原则紧密联系起来，满足使用功能的同时充满了生活情趣。

纯正的建筑体块之间的相互关系与关系本身体现的项目内涵是一件十分有趣的事情，如何能在剔除其他外界因素后，仅仅通过纯净的体块相互的连接仍能表现出房地产公司宏伟的外形是设计者不得不面对的问题。庆幸的是，售楼处成功的解决了这项棘手问题，临时性的作品仍然显示出高雅和永恒的品质，让人感叹之余心生敬意。

项目唤起了人们的好奇，单色，安静但是充满魅力。建筑前面的倒影湖面强化建筑本身的形象，制造视觉感受同时用二维图像表达了院落环境之间的关系，纯白倒影也进一步暗示了室内空间的纯净素颜。

垂直木隔栅表皮装饰既可以用来分隔空间，又能作为使用特殊技术压印出的材质的体现。阳光铺设在墙体上创造出一个重复的三维阴影，增加了建筑设计的层次。售楼处成功的表现了市场和建筑两个主题。建筑仅用三个月就建造完成，其中绝大部分是在工厂浇筑现场安装完成的。