H&M旗下Arket品牌第一家以历史传统空间为基础的店铺
First store for H&M offshoot Arket features interiors based on historical archives

由专筑网朱王倩，李韧编译

H&M集团将推出其最新品牌Arket在哥本哈根的商店——受历史传统空间启发设计的全灰色室内空间和家具。

这个新生活方式品牌店位于哥本哈根的一座历史联排别墅里，别墅于1733年完工，以前是丹麦皇家邮政总部的所在地。品牌店将于10月开业，伦敦旗舰店将于本月晚些时候推出。

The H&M group is set to launch its latest brand, Arket, with a Copenhagen store featuring an all-grey palette and fixtures inspired by historical archives.
The store for the new lifestyle brand is set inside one of Copenhagen's historical townhouses, which was completed in 1733 and previously home to the headquarters of the Royal Danish Mail. It will open in October, after the London flagship launches later this month.

该公司的创意总监Ulrika Bernhardtz负责室内设计，他之前负责H&M集团其他分公司的店面设计。

Bernhardtz通过这个设计想要表明Arket品牌的标志性，同时在顾客休闲购物时创造一个“呼吸空间”。

Interiors have been designed by the company's creative director Ulrika Bernhardtz, who was previously responsible for store design at other H&M group companies & Other Stories and COS.
Through her design, Bernhardtz wanted to express Arket's identity, while creating a "breathing space" for customers to shop at their leisure.

Arket在瑞典语中是“一张纸”的意思，该品牌建立于三个核心概念：历史、典范和市场。

“历史传统”一词成为Bernhardtz设计灵感的主要来源，并且设计师特别关注历史传统办公室的空间布局和流线组织。

Arket means "sheet of paper" in Swedish, and the brand is built on three core concepts: archives, archetypes and the market.
The term archive became Bernhardtz's main point of inspiration, and the designer looked to the layout and organisation of historical record offices.

Bernhardtz告诉Dezeen记者：“当我们在设计商店概念时，为现存的问题想出新的解决方案，从而我们产生了大部分的灵感。其中两个问题是如何在商店中创造呼吸空间，以及如何以一种简单而灵活的方式来呈现和编辑我们的空间形态。”

“所有的问题让我们想到了历史传统的概念，这是实体店以及整个品牌的设计起源。”

"When working on the store concept, it was in developing new solutions to practical challenges that we found most of our inspiration," Bernhardtz told Dezeen. "Two of these challenges were how to create breathing space in the store, and how to devise an uncomplicated and flexible way of presenting and editing our broad assortment."
"These and other challenges led us to the archive concept, our starting point for the physical store as well as the entire brand."

店铺的历史系统包括摆在墙上的书架、角落和小隔间。高桌子和位于凳子上的模板，这样可以让顾客看到他们正在购买的物品，并且为他们提供一处休息的地方。

整个商店使用全灰色调，从而让人们保持对衣服的关注，但建筑师仍然使用了不同的材料从而形成特殊的阴影和纹理效果。

The store's archive system sees walls lined with shelves, nooks and cubbies. High tables, modelled on desks, allow customers a place to look at the items they are purchasing, with seating giving them a place to rest.
An entirely grey colour palette was used throughout the store to keep focus on the clothes, but different materials were used in order to create shades and textures.

落叶松、桦木、白蜡木、不锈钢、铝、橡胶和纺织品，与定制的水磨石形成质感上的对比，这个品牌由意大利制造商Marmi Scala开发。

“空间是简单元素的重复，我们通过单色色调来表达概念，”Bernhardtz说，“我们所使用的中性灰应作为我们表达概念的手法，而非成为关注的焦点。”

Larch, birch, ash, stainless steel, aluminium, rubber and textile are paired with bespoke terrazzo stone that the brand developed with Italian manufacturer Marmi Scala.
"It is the repetition of this simple element and the monochrome palette that creates the concept," said Bernhardtz. "The neutral grey colour that we have used should serve as a solid backdrop to our collection and enhance it, rather than being the centre of attention."

她继续说道：“我们选择的材料均基于建筑的实际需要，并严格按照材料的工业标准尺寸，这样可以尽可能少地浪费原材料。”

建筑师并没有对空间进行结构上的改动，而是运用原有的空间特色进行深化设计。时尚品牌越来越倾向于极简主义的店面设计风格。专长设计办公室的Thisispaper 工作室使用干净的白色表面和简单的桦木胶合板家具，将苏联时期的牙科诊所改造为一家店铺。而设计师Reiichi Ikeda则运用了方形的隔板，并按照现有的天花板桁架模式，设计了日本的Nietzsche服装店。

"Our choice of materials is rooted in the practical needs of the construction, and their dimensions on industry standards, in order to waste as little raw material as possible," she continued.
No structural alterations were made to the space, which Bernhardtz said already had an archive system woven into its original features.
Fashion brands are increasingly favouring minimalist store designs. Design office Thisispaper Studio used clean white surfaces and simple birch plywood furniture to transform a Soviet-era dental clinic into a space for its first shop, while designer Reiichi Ikeda inserted boxy partitions that follow the pattern of existing ceiling trusses into the Nietzsche clothing boutique in Japan.


出处：本文译自www.dezeen.com/，转载请注明出处。