阿姆斯特丹推出世界上第一款由回收口香糖制成的运动鞋
Amsterdam launches gumshoe, the world's first sneaker made from recycled gum

由专筑网饭否，李韧编译

阿姆斯特丹Metropolitan Area推出了口香糖运动鞋，这是一款鞋底由回收口香糖制成的运动鞋。该项目由Publicis one、Explicit Wear和Gum-Tec®合作设计，目的是以具有创意的积极方式提高大众对阿姆斯特丹城市口香糖回收问题的认识。

The Amsterdam Metropolitan Area introduces gumshoe, a sneaker with soles made from chewing gum taken from the city’s streets. Designed in collaboration with Publicis one, Explicit Wear and Gum-Tec®, the sneaker is meant to raise awareness of Amsterdam’s gum litter problem in a creative and positive way.



Publicis one和Gum-Tec®开发了一种由口香糖制成的新型橡胶，当地的鞋类品牌Explicit Wear在其运动鞋产品中运用了这种材质，鞋底为阿姆斯特丹地图。阿姆斯特丹Metropolitan Area的Mustafa Tanriverdi解释说： “该项目可以通过增加额外的规则和限制来减少口香糖废弃物，但这并不是我们的唯一目标，通过这些运动鞋，让人们参与其中，而不仅仅只是提出解决方案;，这样我们的影响就更大了。”

Publicis one and Gum-Tec® developed a new type of rubber made of chewing gum, which local shoe brand Explicit Wear used in the design for the sneaker, finished with the map of Amsterdam on its sole.‘ adding extra rules and restrictions to reduce the chewing gum problem would be at odds with our mission,’ explains Mustafa Tanriverdi of Amsterdam Metropolitan Area, ‘with these sneakers we make people part of the problem, or rather of the solution; in this way we have much more impact.’



荷兰街道每年累积约产生150万公斤口香糖垃圾，导致荷兰市政府耗费数百万欧元进行清洁。阿姆斯特丹Metropolitan Area通过销售口香糖鞋子旨在通过创新意识来激励市民的主动性。

The streets of the Netherlands accumulate about 1.5 million kilos of chewing gum annually, costing the Dutch municipalities millions of euros to clean. With gumshoe, the Amsterdam Metropolitan Area aims to stimulate its citizens with a surprising innovation.