Ruhnn Culture Office by InDeco — Integration of scenes and creation of new spatial order

如涵文化是国内最大的电商网红孵化与营销公司，最新的办公室位于杭州市市中心CBD的高德置业广场，占地37、38整两层，总建筑面积达3558㎡。办公室的设计及装修由公装行业独角兽inDeco领筑智造全面负责，inDeco融合生活方式为如涵打造全新办公空间场景，于此工作行为与生活方式焕发新的生机。

Ruhnn Culture is China’s largest firm dedicated to internet KOL incubation and KOL marketing in e-commerce. Its new office is set on the 37 and 38 floors of GT Land Plaza in CBD of Hangzhou, with a total area of 3,558 sqm. The company entrusted inDeco, a leading provider of workspace solutions, to conceive the combined lifestyles to create brand new office scenes, where working behaviors and lifestyles are injected with new vigor.


01
设计理念

空间是活动的容器，办公场所亦是生活的载体。

Design concept
Space is the container of activities, while workplace is the carrier of life.



正如商业与服务早已融入社区一样，办公也正逐步脱离单一的规划领域，融入到城市的各个角落，成为生活的一部分。在为如涵文化进行办公空间设计时，无论是从空间的形态及序列，还是从光线到阴影，以及装饰材料的选择与不同功能的衔接，inDeco通过连续的空间，将员工的办公场景提取为生活方式进行设计。

办公既生活，已成为办公模式的新阶段。

As commerce and services have long been integrated into communities, working has been blended into every corner of cities and has become a part of life. As designing Ruhnn Culture’s new office, inDeco worked to create a series of continuous spaces based on careful consideration of spatial pattern and order, light and shadows, material selection and interconnection of various functions, and to extract working scenes and translated them into lifestyles.
Work is life. It has emerged as a new work mode.


02
格局划分


△如涵文化37层功能示意图

“电商”、“红人”是如涵文化的关键词，其空间中来往人群较常规办公室更为特殊，为了带去更好的空间使用体验，inDeco在设计上做出明确分区，将37F作为直播、摄影等主要功能空间使用，同时以直播间、摄影棚为主导兼具展示，还兼具摄制团队的办公、会议、洽谈等功能。

Functional division
“E-commerce” and “KOLs” are the key words of Ruhnn Culture, so the users and visitors of its office are relatively special. In order to optimize user experiences, inDeco figured out a clear functional division. 37F mainly serves for live streaming, shooting and display purposes, complemented by office area and spaces for meeting and negotiation.


△如涵文化38层功能示意图

38F主要作为办公层使用，同时涵盖办公、接待、 签约和洽谈等办公及办公配套的功能。

38F is mainly used as office area, which also accommodates other supportive functions such as reception, contract signing, and negotiation, etc.


03
专属色彩搭配

整个空间内重叠运用浅灰色、烟粉色、湖蓝等温柔细腻的莫兰迪色系，以多元配色手法带来充满变化的丰盈视觉，并在变化中力求每个个体各自的呼应，呈现出高级的平衡感。同时寄予如涵文化希望能够帮助每一位年轻的网红拥有更长久的职业发展期。

Exclusive color palette
The whole space is dominated by Morandi colors (hues widely seen in Giorgio Morandi's paintings), such as light gray, grayish pink and pale blue. Those soft colors are matched in diverse manners, which presents varying and rich visual effects. They echo with each other and showcase classy balance and coordination. The Morandi color palette has lasting appeal, which carries the company’s wish to help every young KOL to have a long career development span.






04
开放式办公区

对于走在互联网潮流最前端的如涵文化而言，即时高效、自由无拘的沟通至关重要，而开放式的办公区设计能让人们保持彼此的通透与联接，使空间更富有创造力。设计师以细腻又不失理性的蓝灰色为基调，删除繁琐复杂的设计和过多的装饰，减少办公中的压抑与束缚，创造出简洁而又充满张力的办公空间。

Open office area
Instant, efficient and free communication is essential for Ruhnn Culture, since it’s at the forefront of Internet trends. Considering this, inDeco created an open office area, which ensures close connection among the staff and makes the space more inspirational. The designers adopted delicate and rational bluish gray as a basic hue, while shaking off complicated designs and excessive decorations, thereby created a simplistic yet dynamic space as well as a free working atmosphere.







通过桌面隔板与空间中的隔断平衡了区域中的开放与私密，人、物、空间融合出更灵活更多样化的办公场景。镂空的隔断亦画亦窗，隔而不断，同时巧妙地融入ruhnn品牌中各个字母共有的特别形态，使如涵文化品牌在空间视觉上得以深入渗透，让整个空间拥有画面感和层次感。

Partitions on the desk and in the space well balances privacy and openness. People, objects and the space are integrated, together generating flexible and diversified working scenes. The hollowed-out partitions within the space look like windows and beautiful pictures, which separate different sections while connecting them as well. The arched shape of each letter of the brand name “Ruhnn” are subtly incorporated into the design of those partitions, which perfectly blends the brand’s visual identity into the space, makes the space animated and endows it with a sense of layering.








05
摄影棚

对于网红及电商而言，摄影拍摄和视频直播是流量变现最重要的方式。

Photography studios
For KOLs and e-commerce, shooting, photographing and live streaming are the most essential ways for monetizing traffic.



在摄影棚的设计上，inDeco采用标准的无影墙设置，此外在摄影棚空间的纵深上进行了特殊探索，合理的空间深度能够在有限空间内最大范围的满足模特的各类行为活动，发挥空间的最大利用率。

As designing photography studios, inDeco adopted walls capable of avoiding shadows, and figured out an appropriate spatial depth in order to maximize the use of space and better serve for models’ physical behaviors during shooting.






06
展示走廊

如涵文化的企业属性决定了这个办公空间需要承载更多功能，在有限的空间范围内，给予更多服装、商品的展示功能。inDeco在设计思考中挖掘更多可能性，最终巧妙的将直播间、摄影棚的外部走廊设计为展示墙，打破了常规办公空间走廊过长造成视觉感受单一的困境。

Display corridors
The attribute of Ruhnn Culture determines that its workspace needs to accommodate multiple functions and areas for display clothing and products need to be created in the limited space. Considering this, inDeco tried to figure out more possibilities, and ingeniously utilized the corridor space outside live stream rooms and photography studios. The walls along the corridors are used for displaying products, which enriches visual experiences in the long skinny area.


△如涵文化摄影棚走廊横向示意图


△如涵文化摄影棚走廊纵向示意图

走廊围绕着使用者的体验与产品展示组织空间布局，结合功能需求和动线路径设计出丰富的展示场景。通畅的视觉流线将被动观看转化为主动感受，重新塑造出更为和谐的空间与人的关系。

inDeco arranged the spatial pattern of the corridors based on user experiences and product display, and created various display settings according to functional needs and the circulation route. The corridors provide a smooth sight line, which enables people to immerse themselves in the space and the display and hence creates a more harmonious relationship between people and space.







通过曲折渐进的走廊将整个空间有机的串联起来，让身处其中的人可以清晰地感受到空间中独特的趣味与层次。

Twisting and continuous corridors link up the entire space, allowing people to experience unique playfulness and a sense of layering in it.



inDeco的设计师始终坚信，设计的形式应追随于功能。因此，在摄影棚、直播间的外墙，设计师创造性的增加了标识番号和使用状态灯箱，让使用者清楚地分辨不同房间及其使用情况，使用功能与设计美学因此而统一。

The designers believe that the form of design should follow functionality. Therefore, they innovatively added Arabic numbers and light boxes to the exterior walls of photography studios and live stream rooms, which enables users to quickly find the rooms and identify their status of use. Such design perfectly unifies functionality and aesthetic.






07
展厅

在与摄影间、直播间相同的楼层，设计师为如涵文化预留了近200㎡的展示区，这里不仅能容纳300+SKU商品陈设，更为红人、搭配师、摄影师等各类工作提供便利。

Display hall
On 37F, an area of nearly 200 sqm was reserved for a display hall. It can accommodate more than 300 SKUs (Storage keeping units) and facilitate the work of KOLs, stylists and photographers.





这个空间的设计打破了常规展厅的边界与固有局限，让空间呈现出更多的可能性与趣味性，使置身于空间的人可以尝试不同的体验与功能。

The interior design breaks the boundaries and limitations of conventional display halls, endows the space with more possibilities and playfulness, and provides people with diverse spatial and functional experiences.





网红与主播不但可以在此进行服装搭配，还可以即兴直播，精致灵动的场景设计为他们多样化的行为提供空间支持。

KOLs and stylists can match clothes and live stream in the display hall. Settings there are exquisite and flexible, providing support for various activities.




08
签约室

我们认为，人生中重要的时刻都值得被记住。

如涵文化签约的大部分是年轻人，为了体现对他们的尊重，并让他们意识到自身存在的价值潜力，签约室采用小教堂的严正形制，同时用灯带、色彩和圆润的细部造型调节气氛，营造出既庄重严肃又青春美好的签约氛围。进入签约室的这一刻，将是他们人生的新起点，也代表着他们将成为如涵文化的未来新星。

Contract signing room
All the important moments in life are worth remembering.
Most KOLs that Ruhnn Culture has signed a contract with are young people. The contract signing room was designed by drawing on the orderly and solemn spatial form of chapels, which aims to show respect to young KOLs and at the same time let them realize their potential value. Meanwhile, light strips, bright colors and details featuring round shapes were added to the space, in order to create a solemn yet energetic atmosphere. At the moment stepping into the contract signing room, they will start a new chapter in their lives and become future stars.



在值得记忆的空间里，陪伴使用者迎接人生中重要的一刻，是inDeco领筑智造一直以来的愿景。

Creating memorable spaces to witness users embracing an important moment in their life is inDeco’s consistent pursuit and vision.


09
休息区

公共空间日渐成为工作与生活场所的重要延展，在这里，工作与生活的界限被打破重建，人们可以以更生活化的姿态讨论工作，也可以与工作伙伴像朋友一般聊天社交。

Leisure areas
Public leisure space has gradually become an important extension of working and living spaces. In leisure areas of workplace, the boundary between work and life is broken and reconstructed, which enables people to discuss work in a more casual manner and socialize with each other like friends.





设计师巧妙的利用组合和精心计算，在功能区域附近设置了更多的公共空间，不但服务了附近的功能用房、还将最好的景观和设施留给员工。玻璃材料映照出一个反向的虚拟空间，真实与镜像在同一时间轴上呈现不同的画面感：外景与内景交织，热情与冷静叠合。

Based on sophisticated combination and calculation, the designers set many public leisure spaces around functional areas. Those spaces not also support adjacent functional areas but also bring fabulous landscape and facilities for the staff. The glass generates reflections and creates a reversed illusionary space. Real objects and glass reflections present distinct visual effects, which feature interweaving of interior and outdoor views as well as integration of dynamism and calmness.




10
施工工艺

（1）设计中采用了现浇水磨石和预制水磨石砖，无论是现场制作和预制，需要多次细细研磨直至达到设计要求后，才能制作结晶表面固化效果。经过多次研磨之后，更为经济的预制块状水磨石配合填缝剂也能接近现浇的完整度，在有限的成本下获得了更好的效果。

Construction techniques
Firstly, the space utilizes cast-in-situ terrazzo and precast terrazzo tiles, both featuring superb craftsmanship. All those terrazzo materials were grinded for many times, and the surfaces were then crystallized until meeting the designers' requirements. The precast terrazzo tiles have a lower cost, and can almost achieve the same completeness as cast-in-situ terrazzo, by use of gap fillers. The design team successfully optimized the design effects within limited budget.



（2）为了达到设计的风格和格调的视觉特性，踢脚线全部选择了剔槽内嵌的暗藏金属踢脚制作工艺。要保证内嵌金属踢脚线实现在同一平面不同材质上的延续，施工时需要在不同墙面材料采用不同的施工工艺，这个层面上精细的处理最终达到了设计的需求，保证了视觉效果。

Secondly, with a view to creating visual characteristics that highlight the design style, the designers adopted metal skirting which was embedded in the groove on the walls. Since the walls uses different coverings, the technique for installing the skirting also varies for each wall, in order to ensure continuity of the skirting. The careful treatment ensured astonishing visual effects in the end.



（3）异型固定家具大面积上色，需要在实际家具上涂漆、比色并不断改色，达到初始设计效果才能最终送入烤房固定颜色。现场安装过程中，需要严丝合缝地安装到预留好的空位，在此基础上再进一步进行现场调整、修改以及对不同材料的交接进行收边、收口，反复操作以求达到最完美的效果。

Thirdly, the irregularly-shaped fixed furniture was colored and installed in a meticulous way. To obtain the expected color effects in the design scheme, the designers had to make trials by painting ordinary furniture, comparing and adjusting colors for many times until sending the fixed furniture to spray booths. As to installation, they placed the large fixed furniture in the groove they made in advance, and then made repeated adjustments on the joints of different materials, to ensure seamless and perfect effects.



空间是人的空间，设计师所进行的一切设计都是为了让空间更好的服务于人，而只有使用者真切的感受与空间产生联系，才能在这里建立起归属感与幸福感。inDeco领筑智造的设计师希望通过对如涵文化办公空间的重新定义，为空间中的使用者带来全新的工作与生活体验。

Space serves people. All the interior designs are aimed at enabling the space to better serve people. Only when users experience and interact with the space, can they establish a sense of belonging and happiness in it. Through redefining Ruhnn Culture’s workspace, inDeco hopes to bring users brand new working and living experiences.

设计图纸
▽

△37层平面布局图


△38层平面布局图


△建筑原始结构图

项目名称：如涵文化办公室
项目地址：杭州市高德置业广场37、38层
项目面积：3558平方米
设计时间：2019年5月
竣工时间：2019年10月
设计及施工单位：inDeco领筑智造（www.in-deco.com）
设计团队：周岩、代文娟、苏维、陈树鹏、才智、付仁艳、恩中岳、曹阳、李茹娜、霍经纬、宋建辉、齐鹏、李云爽
项目管理：罗凌捷、谭博、赵爽、李想、杨晓楠、张其升、王军、王振、张锦辉、高日红
项目摄影：李明威、周岩、赵冬林
主要材料：艺术漆、水磨石、地胶、烤漆、背漆玻璃、金属、大理石

Project name: Ruhnn Culture Office
Location: 37F/38F, GT Land Plaza, Hangzhou, China
Area: 3,558 m2
Start time: May 2019
Completion time: October 2019
Design & construction firm: inDeco（www.in-deco.com）
Design team: Zhou Yan, Dai Wenjuan, Su Wei, Chen Shupeng, Cai Zhi, Fu Renyan, En Zhongyue, Cao Yang, Li Runa, HuoJingwei, Song Jianhui, Qi Peng, Li Yunshuang
Project management: Luo Lingjie, Tan Bo, Zhao Shuang, Li Xiang, Yang Xiaonan, Zhang Qisheng, Wang Jun, Wang Zhen, Zhang Jinhui, Gao Rihong
Photographers: Li Mingwei, Zhou Yan, Zhao Donglin
Main materials: special effect paint, terrazzo, PVC flooring, baked finish, back painted glass, metal, marble


来源：本文由inDeco领筑智造提供稿件，所有著作权归属inDeco领筑智造所有。