一、项目介绍
体验感丰富、个性独特、品质高雅的城市生活目的地
INTRODUCTION
A Retail Destination and a Dramatic Exhibition Venue
▲ 室内中庭 © 方健
自2017年开业以来,壹方城凭借优质的品牌、流畅的商业布局、高雅的设计以及成熟的经营,迅速成为深圳市首屈一指的购物中心,引领着宝安中心区的商业浪潮。2020年,壹方城年度客流达4250万人次,年度销售额达50亿元。
作为一个城市生活目的地,地上五层的壹方城购物中心是深圳一个城市综合体开发项目的重要组成部分。Laguarda.Low Architects(LLA建筑设计公司)的设计是一个充满自然光线的空间系统,使得游客能够完整而轻松地探索和体验这一零售中心。
Since its opening in 2017, Uniwalk Mall has quickly become the premier shopping mall in Shenzhen. With its high-quality brand, fluid retail layout, elegant design and mature operation, Uniwalk Mall is leading the commercial wave in Bao'an Central District. In 2020, the annual passenger flow of Uniwalk Mall reached 42.5 million, and the annual sales reached 5 billion RMB.
Designed as an urban destination, Uniwalk Center is a five-story retail addition to a mixed-use development in Shenzhen. LAGUARDA.LOW ARCHITECTS' design is defined by a system of light-filled spaces that orient and work together allowing visitors to easily explore all the retail center has to offer.
▲ 室内中庭 © 方健
▲ 室内中庭 © John Low
在完善商业动线和人流引导的同时,该项目的设计还为这一大型购物中心营造了空间收放以及视觉变幻的趣味。贯穿整个项目的完整设计语言不但塑造了一个购物目的地,也使其成为一个炫亮的展示场地。
The project adds scale and visual interest while also enhancing circulation and navigation throughout the nearly two million square foot center. With the integrity of a consistent design language throughout the project, the center is both a retail destination and a dramatic exhibition venue.
▲ 室内中庭-汇 © John Low
自开业以来,壹方中心已跃居深圳最负盛名的20座购物中心榜首,提升了其所在区域的价值,为其目标市场提供了超过400个品牌。
Since its grand opening, Uniwalk Center has been ranked number one among the top 20 retail destinations in Shenzhen, elevating the area's status and offering over 400 brands to its target market.
▲ 室内中庭 © John Low
二、项目背景
作为大湾区的一个重要城市,深圳也是中国高科技和信息工业重镇。随着整个地区经济的高速发展,其基础设施的完善和迅速改变的面貌也造就了成熟的城市建设投资机遇。
Context
A major city in the Great Bay Region, Shenzhen plays a significant role in many of China's high-tech industries. With a heightened economy and new development throughout the region, the area's enhanced infrastructure and rapidly changing character is ripe for investment.
▲ 场地区位 © LLA
▲ 场地区位 © LLA
在这一轮新的发展浪潮中,作为一个具有多栋塔楼的重要城市综合体项目的有机组成部分,LAGUARDA.LOW ARCHITECTS设计了这一地上5层的商业。该项目为营造一个融入其周边环境的重要购物目的地提供了的良好机遇。
As part of this new wave of development, LAGUARDA.LOW ARCHITECTS recently designed a five-story retail addition to a multi-tower, mixed-use development. The project offered an opportunity to deliver a shopping destination that is thoughtfully integrated into the surrounding context.
▲ 壹方城外观 © 方健
壹方中心项目由10万平米的壹方城购物中心、一个商业外街以及7栋办公和住宅栋塔楼组成。LLA设计的灵活而流动的购物中心室内空间,为营销和展览活动提供了理想的场地,使得壹方城极具人气,也大大丰富了周边社区。
The site features the 100,000 square meter retail center, an outdoor street retail, as well as seven towers of office and residential program. Flexible and fluid interior spaces of the mall designed by LAGUARDA.LOW ARCHITECTS to hold public events and exhibits have made Uniwalk Center extremely successful while enriching the surrounding neighborhood.
▲ 室内中庭 © John Low
三、设计概念– 方法
壹方城商业布局和室内设计的概念构思基于水与大地的相互作用。经过千百万年,水不断地雕琢、磨蚀、塑造,使原本生硬的形体,最终形成和谐的形态。通过对这一设计理念的演绎和运用,最终实现了流动的造型、材料、材质和形体。
Design Concept – Methodology
The project is conceived by mimicking the intersections between water and earth. As water carves, smoothes and shapes rigid forms, a harmony is achieved. The outcome is a design concept fluid in massing, materiality, texture and form.
▲ 室内中庭 © 方健
▲ 室内中庭 © John Low
在壹方城购物中心,一个关键的设计灵感是流动的水。这个主题驱动着其商业布局和室内设计的方方面面,从拦河到天窗设计。三个自然采光的中庭各自反映了这一主题的不同表达:源、湾和汇。
At Uniwalk Mall, the key inspiration is water in motion. This theme drives every aspect of the design from the bulkhead section to the skylight design. Each of the three daylight lit atriums reflects a different expression of this theme: source, progression and convergence.
▲ 设计概念 © LLA
▲ 室内中庭 © 方健
1、源:涟漪
涟漪沿着面层精致地展开,有节制地舒缓扩展。
Source: Ripple
The Ripple opens delicately along the surface, a gentle expansion executed with restraint.
▲ 设计概念源-涟漪 © LLA
▲ 室内中庭 © John Low
2、湾:波浪
波浪起伏往复地奔涌向前,时而又意外地峰回路转。
Progression: Wave
The Wave sways back in forth in an undulating fashion, giving way to unpredictability at times.
▲ 设计概念湾-波浪 © LLA
▲ 室内中庭 © 方健
▲ 室内-湾 © John Low
3、汇:旋涡
漩涡以螺旋运动的方式吸引着运动与静止的物体,聚集在它的核心。
Convergence: Vortex
The Vortex pulls in a helical motion attracting both moving and static objects to converge at its core.
▲ 设计概念汇-漩涡 © LLA
▲ 室内中庭-汇 © John Low
▲ 室内中庭 © 方健
四、访问者的参与
▲ 访客中心设计 Visitor Center © LLA
以游客整体体验为愿景,我们力图提供一种灵活性,衔接线上和线下的解决方案,将舒适融入每一个时刻的公共空间。
Visitor Engagement
Tasked with envisioning the overall visitor experience, we sought solutions that would offer flexibility and bridge digital and physical interfaces to emerge each moment into an amenity-rich public space.
▲ 访客中心 © 方健
五、舒适性设计
通过设计把优雅的材料和色系相结合,以连贯的建筑语言将各功能空间整合为一体。
Amenity Design
The design incorporates sleek materials and color palette to unify the mall's amenity spaces with a coherent architectural language.
▲ 室内 © 方健
▲ 化妆室 © John Low
▲ 舒适性设计 © LLA
六、材料性
▲ 天窗光线分析 © LLA
▲ 天窗光线分析 © LLA
▲ 天窗光线分析 © LLA
壹方城三个中庭的天窗为室内公共空间引入了充足的光线。天窗包含了简单的形状和渐变曲线到复杂的设计,彩釉玻璃的使用在减少眩光和降低制冷成本的同时也形成了独特的外观。
The skylight elements in each of Uniwalk's three atriums bring an abundance of light into the corridors. With patterns ranging from simple shapes and gradients to intricate designs, fritted glass was selected for its ability to help reduce glare and cut cooling costs, while also providing the exterior with its distinctive look.
▲ 天窗彩釉玻璃 © LLA
▲ 天窗渲染图 © LLA
▲ 室内中庭 © 方健
七、购物中心室内
▲ 室内中庭 © 方健
室内设计以大面积的贯穿整个商场长度的天窗将大量自然光引入室内公共空间,具有高科技感的饰面处理,以及精心设计的流线图案,创造一个极富体验感的购物环境。该项目室内设计避免了购物中心室内传统的缺乏活力的感觉,创造了流动性和具有人性尺度的人与建筑之间的互动。
Uniwalk Mall Interior
The interior design uses abundant natural light through an expansive, mall-long skylight, high-tech finishes and choreographed circulation patterns to create an experiential retail environment. The design avoids a traditionally static interior feeling, opting instead for fluidity, creating human-scale interaction between people and the architecture.
▲ 室内中庭 © 方健
▲ 室内 © John Low
▲ 室内中庭 © 方健
购物中心屋顶设置的大面积天窗将自然光线引入到整个商场的每一个楼层,也有利于将游客吸引到上面的楼层。
Throughout the mall, expansive skylights bring natural light to all levels of the building and help to draw the visitor experience to the upper levels.
▲ 室内-湾 © John Low
各楼层向上移动中,楼面及其边界层叠、偏移和退台,形成一个个具有活力的购物街道,向着如波浪般造型的天窗。
The various floors layer, offset and recede to form a vibrant flowing shopping street, as each level moves upwards towards a filtering wave-like skylight element.
▲ 室内中庭 © John Low
▲ 室内中庭 © John Low
▲ 室内中庭 © John Low
八、可持续设计
▲ 室内中庭 © 方健
通过分析日照以及建筑的位置、朝向和光照路径,天窗设计充分利用了被动式太阳能原理来提高商场的舒适度和经济价值。
Sustainability
By analyzing the impact of the sun as well as the building's location, orientation and daylight access, the skylights take full advantage of passive solar energy increasing the comfort and financial value of the building.
▲ 室内中庭 © 方健
▲ 室内中庭 © John Low
项目名称:深圳鸿荣源壹方城购物中心
项目地点:深圳市宝安区新湖路99号
商业总建筑面积:185,000平方米
完工时间:2017年开业
设计时间:2012-2015年
业主:深圳鸿荣源集团
设计公司:LLA建筑设计公司 / Laguarda.Low Architects (LLA),www.laguardalow.com
LLA设计范围:购物中心商业布局及室内设计
主创设计师:John Low
LLA设计团队主要成员:Marco Salcedo、Christopher Powers、Eva Poulopoulou、Won Shok Lee、Youbeen Kim、Chris Medina、Nnaemeka Mozie、Stepan Terzyan
建筑设计:CCDI / Callison
施工图深化单位(LDI):优高雅有限公司
配套设施设计:UAP
项目摄影:方健(思康摄影工作室)、John Low
Project Name: UniWalk Mall
Location: No. 99 Xinhu Road, Bao'an District, Shenzhen, China
Area: 185000 square meters
Status: Opened 2017
Design Time: 2012-2015
Client: Horoy Real Estate Development
Design Firm: Laguarda.Low Architects (LLA), www.laguardalow.com
LLA Design Scope: Retail Layout and Interior Design of the Mall
Principal in Charge | Lead Architect: John Low
LLA Team: Marco Salcedo, Christopher Powers, Eva Poulopoulou, Won Shok Lee, Youbeen Kim, Chris Medina, Nnaemeka Mozie, Stepan Terzyan
Architectural Design: CCDI / Callison
Local Design Institute (LDI): Uconia
Amenity Design: UAP
Photography: Fang Jian (Sikang Photography Studio), John Low
来源:本文由LLA建筑设计公司 / Laguarda.Low Architects 提供稿件,所有著作权归属LLA建筑设计公司 / Laguarda.Low Architects 所有。
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