This project is located in Nanchang, Jiangxi Province. It is a Japanese food brand mainly focusing on roasted bird dishes. In addition to the space presentation, the design team hopes to present the brand depth of Kuromon Ichiban through a unique design language - not only the ordinary izakaya space, but also a Japanese nighttime dining culture experience store integrating izakaya and Robatayaki.
The traditional Japanese Japanese-style buildings are simple in style, small and delicate, and are inseparable from the courtyard culture in the creation of figurative space. We adopt non-traditional Japanese space language expression, take "richness" and "transition" as the core, and use the sense of space atmosphere and the construction of installations to present the Japanese-style aesthetic praise vaguely in the shadowy environment
The interior environment is designed with grey space and there are many details. The wooden fixtures and tables and chairs on the top become bright colors in the space. "Robatayaki" makes certain requirements for the roasting feeling in the restaurant environment. The walls and top floor are all blanked.
The energy of the wooden installation also conveys the keen feeling and thinking of the
Japanese cuisine culture's respect for nature in the "material" presentation.
The location of the space is located on the first floor of the shopping mall. The west side is connected to the interior of the shopping mall, and the east side faces the street. The entrances at both ends adopt a differentiated design to create a clear sense of difference between the diners and the space. The entrance on the west side is covered by a grille. The façade design of the style reflects the thatch representing the dry landscape and the soft light, allowing diners to directly spy on the rich dynamics in the space. The entrance opening of the clear-scale façade induces the inflow of diners.
▲ 临接商业区内部的东侧入口 Adjacent to the east side entrance inside the business district
The entrance facing the street on the east side needs to pass through the dark landscape trail to enter the formal space. From the bustling city, through the quiet transition space at the entrance, and then to the izakaya.
The spatial hierarchy of "noisy-quiet-noisy" enriches the aesthetics. The two wandering perspectives convey different layers and progressions, which are easier to arouse the emotions of the guests.
▲ 店内行为与空间的关系 The relationship between in-store behavior and space
We break the construction model of traditional Japanese restaurants, let the contrasting aesthetics of refined and rough and Japanese izakaya echo, give full play to the shadow aesthetics of gray space, not only present the cuisine, but also hope to convey diverse and diverse stories in the story of Kuromon. The Japanese style brings more warm dining experience to the diners.
▲ 中央吧台区入口近景 Close-up of the entrance to the central bar area
