Maredo Flagship-Restaurant / Ippolito Fleitz Group
由专筑网李韧，杨帆编译
来自建筑事务所的描述。德国牛排连锁品牌Maredo成立于1978年，在德国范围内有50家分店，它是德国牛排行业的市场领导者。为了保持持续的行业竞争力，Maredo的品牌负责人决定进行一次内部装修和品质提升。
From the architect. German steakhouse chain Maredo was founded in 1978. With around 50 restaurants nationwide, it is Germany’s market-leader in the steakhouse sector. To remain competitive and cash in on the prevailing steak and burger hype, Maredo opted for a radical interior makeover and profile enhancement.
© Clara Tuma
这家连锁餐厅的品质一流，这也是该品牌的承诺之一，餐厅的食材直接从南美洲进口。Maredo建立了新的经营理念，重点关注产品及其食材来源，打造可视化的超高品质。餐厅内部设计的材料和色彩的设计灵感来源于食物的原材料，其具有古老的内涵以及与火相关的内在联系。它起源于传统南美牧人的形象，其本质是自由、独立、亲近自然，他们都无忧无虑地在平原上生活。内部编织的几何图案起源于传统的牧人雨披，图案呈锯齿形，为整个建筑空间带来高识别度的空间元素。这种专为Maredo品牌设计的图案在整个室内空间中广泛运用，人们可以在地砖、壁纸、柜台，以及木质天花板上看到它的身影。其特点是生动的以及如木材、皮革般的自然表面。在这个空间中，树干和绳索也作为空间元素得以运用，传统的铸铁烧烤架都是牧民日常生活的映衬。设计师还运用了牛角和帽形灯等元素，这些细节都进一步体现了空间概念。
The restaurant chain is all about top quality. An important part of this promise is offering exceptionally high-quality meat, which Maredo sources straight from South America. We have put together a new interior concept that focuses on this key product and its origins, transforming quality into something much more tangible. The new materials and colour world is inspired by the raw material meat with its archaic connotations and intrinsic connection to fire. Its origins are condensed into the figure of the gaucho: the archetypal South American herdsmen. The essence of this is freedom, independence, a closeness to nature and a life lived on endless plains. The traditional gaucho poncho with its woven geometric pattern inspires the spatial elements that are formed from diamond and zigzag shapes and give the Corporate Architecture its high recognition value. It can be found in the floor tiles that were specially designed for Maredo, in the wallpaper on the walls, in the structure of the counter fronts and in the open, coffered wood ceiling. The materials world is characterised by living, natural surfaces such as wood and leather. Tree trunks and ropes, deployed as filter elements to zone the large space, and the traditional cast-iron barbecue grill are all references to the daily life and environment of the herdsman. Large-format photographs on the walls and bull horn and sombrero-shaped lights continue the spatial concept into the smallest detail.
© Clara Tuma
© Clara Tuma
© Zooey Braun & Clara Tuma
紧邻入口是一个明火烧烤区，这样的设计让客人直接进入一个古老的氛围，从而产生对烤肉的食欲。照明灯光来源于下方的柜台，黄铜的质感为烧烤区带来质朴的感觉，同时也作为对于食材的品质保证。在这个区域对面是一个沙拉酒吧，酒吧的外观清新明亮，这与入口的烧烤区形成强烈的对比。一整条长长的明火灯带贯穿座位区，消失在餐厅后方的烧烤区，从而为就餐的人们提供舒适的氛围。室内空间也有很多不同的座位选择，有能容纳好几十人的长条大理石餐桌，也有位于餐厅后方的皮革软垫座椅区域，不同的座椅能充分迎合客人们不同的需求，为他们带来舒适的感官体验。
Immediately adjacent to the entrance is a barbecue area with an open fire, which lets guests dive straight into an archaic ambience while whetting the appetite for grilled meat. The counter that is illuminated from beneath and a brass-clad hood give the generous barbecue area a qualitative and earthy feel, as well as functioning as the spatial translation of the Maredo quality promise concerning steak and its preparation. Opposite this area is a salad bar with a fresh and light appearance, which enters into a dialogue of opposites with the archaic nature of the charcoal fire. A long, open fire runs through the seating area furthest removed from the barbecue area at the very rear of the dining room, thereby guaranteeing a cosy, fireside atmosphere throughout the space. A balanced range of seating options – from a long, floating, marble table that can seat a good dozen people to more enclosed leather-upholstered berths in the rear areas of the restaurant – offers a variety of dining qualities, thus catering to guests’ differing gastronomic desires.
© Clara Tuma
平面图/Floor Plan
© Zooey Braun
新的空间概念已第一时间在柏林The Q商场的分店实施，现有的餐厅已经扩大，甚至将隔壁曾经是邮局的店面也囊括其中，这个全新的旗舰餐厅的面积将近580平方米。
The new spatial concept has been implemented for the first time in the Berlin branch in ‘The Q’ mall, next to Berlin’s historic Gendarmenmarkt. The existing restaurant has been expanded to encompass a former post office branch next door, giving the new flagship restaurant almost 580 m2 of floor space.
© Clara Tuma
© Clara Tuma
© Clara Tuma
© Clara Tuma
© Clara Tuma
© Clara Tuma
© Clara Tuma
建筑设计：Ippolito Fleitz Group
地点：德国，柏林
主创建筑师：Kim Angenendt, Michael Bertram, Katrin Büttner, Gunter Fleitz, Timo Flott, Juliane Förster, Peter Ippolito, Vivien Kintopf, Tim Lessmann, Kerem Özerler, Verena Schiffl, David Schwarz
面积：580平方米
项目年度：2016年
摄影：Zooey Braun，Clara Tuma
灯光设计：Lichtwerke Cologne
Architects: Ippolito Fleitz Group
Location: Berlin, Germany
Architects in Charge: Kim Angenendt, Michael Bertram, Katrin Büttner, Gunter Fleitz, Timo Flott, Juliane Förster, Peter Ippolito, Vivien Kintopf, Tim Lessmann, Kerem Özerler, Verena Schiffl, David Schwarz
Area: 580.0 m2
Project Year: 2016
Photographs: Zooey Braun, Clara Tuma
Lighting Design: Lichtwerke Cologne
出处：本文译自www.archdaily.com/，转载请注明出处。
|
|
