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与城市对话的耐克纽约总部第1张图片

Nike New York Headquarters / WSDIA | WeShouldDoItAll

由专筑网朱王倩,李韧编译

来自建筑事务所的描述,耐克公司在纽约市中心建了一座巨大的办公大楼。WeShouldDoItAll(WSDIA)负责进行环境形象创意设计。

From the architect. Nike is in a New York state of mind upon completion of their new colossal office space in Midtown. WeShouldDoItAll (WSDIA) serves as creatives on environmental graphics.

与城市对话的耐克纽约总部第2张图片
© Floto+Warner

纽约很原始,这座城市不断地进行自我改造。耐克是一个创新的公司,其目标是超越期望,激励所有的运动员。那么纽约和耐克有什么共同之处呢?两者都很大胆、充满活力,并且不断突破新领域。现在东海岸的耐克总部也进一步巩固了这一联系。

New York City is raw, never finished, and constantly reinventing itself. Nike is innovation, with an unrelenting drive to exceed expectations and inspire all athletes. So what do New York City and Nike have in common? Both are bold, vibrant and constantly breaking new ground. The connection is now further entrenched with Nike’s East Coast headquarters complete.

与城市对话的耐克纽约总部第3张图片
© Floto+Warner

与城市对话的耐克纽约总部第4张图片
© Floto+Warner

面积达15万平方英尺(约13935平方米)的6层空间,这里有一个巨大的室内篮球场、各种各样的工作空间、一个手工标记的食品卡车、VIP和健身空间、一辆传统大众面包车,还有90英尺(约27米)的充满景观植物的屋顶露台。

The six floor 150,000 square foot space includes a massive indoor basketball court, varied workspaces, a hand-tagged food truck, VIP and workout spaces, a Nike heritage inspired VW van, and a 90-foot long sedum planted Swoosh on the rooftop terrace.

与城市对话的耐克纽约总部第5张图片
© Floto+Warner

与城市对话的耐克纽约总部第6张图片
© Floto+Warner

建筑和图形设计是为了突出纽约和耐克之间的协同作用,通过纽约的视角来设计体育主题的空间场所。主要通过材料、意象、插图、自定义的排印来表现。

The main directive—architecturally and graphically—was to highlight the synergy between New York City and Nike, by examining sport themed floors through the lens of NYC. The direction is manifested through materials, imagery, illustration, custom typography and space.

与城市对话的耐克纽约总部第7张图片
© Floto+Warner

耐克的Workplace Design 和连通(WD + C)团队与STUDIOS建筑设计事务所合作完成了这个设计作品,而Michael Spoljaric(耐克全球篮球高级创意总监)与长期合作方WeShouldDoItAll(WSDIA)紧密合作,通过众多灵感来实现空间中所有环境品牌。

Nike’s Workplace Design + Connectivity (WD+C) team partnered with STUDIOS Architecture to complete the architecture, while Michael Spoljaric (Senior Creative Director, Nike Global Basketball) worked closely with long-time collaborators WeShouldDoItAll (WSDIA) and a roster of talents to implement all environmental branding components in the space.

与城市对话的耐克纽约总部第8张图片
© Floto+Warner

与城市对话的耐克纽约总部第9张图片
看台上细节和平面图/Bleachers Details and Plans

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© Floto+Warner

WSDIA与Spoljaric紧密合作了一年多,设计了室内篮球场的看台,所有的路标和标志都有定制的字体样式,从而形成该品牌专属的独特空间。

Working closely with Spoljaric for over a year, WSDIA designed the indoor basketball court bleachers, all wayfinding and signage—featuring a custom typeface made exclusively for space—and numerous distinct branding moments.

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© Floto+Warner

与城市对话的耐克纽约总部第12张图片
© Floto+Warner

值得注意的是:一面30英尺(约9米)高的树皮墙,意指耐克的俄勒冈州的起源地;不同空间的定制手工地毯,其中之一位于VIP Jeter休息室,这块地毯来源于Yankees队获得的所有总冠军数;从庭院道路和纽约市桥梁延伸入VIP陈列室的地板图案;为跑道和篮球场定制的数控铣墙砖;来自鞋垫意向的会议室天花板;迈克尔•乔丹的马赛克瓷砖墙;自定义多孔储物柜;以及会议房间里所有插图和摄影的艺术作品与展览。

Notable pieces include: a 30 foot tall bark wall that nods to Nike’s Oregon roots; custom handmade rugs in various spaces, one of which—in the VIP Jeter Lounge—features all Yankees’ championship years; floor patterns derived from court lines and NYC’s bridges spill into the VIP Showrooms; custom running and basketball inspired CNC milled wall tiles; conference room ceiling tiles resembling shoe soles; a Michael Jordan mosaic tile wall; custom perforated locker patterns; and the art direction and curation of all illustration and photography for meeting booths.

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© Floto+Warner

与城市对话的耐克纽约总部第14张图片
© Floto+Warner

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© Floto+Warner

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© Floto+Warner

设计公司:WSDIA | WeShouldDoItAll
地点:美国,纽约
负责建筑事务所:TUDIOS Architecture
面积:150000.0 平方英尺(约13935平方米)
项目时间:2017年
建筑摄影:Floto+Warner
承包商:JT Magan & Company Inc.
创意指导:Michael Spoljaric, Senior Creative Director, Nike Global Basketball
项目管理:Jeni Reetz, Nike WD+C Brand Design
创意设计总监:WSDIA | WeShouldDoItAll
标识设计:WSDIA | WeShouldDoItAll
看台设计:Corey Yurkovich with WSDIA | WeShouldDoItAll
美食车艺术设计:Dark Igloo
纽约马拉松设计:Carolina Moscoso
展台艺术设计:Faust
墙面雕刻设计:Alisa Keegan

Design firm: WSDIA | WeShouldDoItAll
Location: New York, United States
Lead ArchitectS: TUDIOS Architecture
Area: 150000.0 ft2
Project Year: 2017
Photographs: Floto+Warner
Contractor: JT Magan & Company Inc.
Creative Director: Michael Spoljaric, Senior Creative Director, Nike Global Basketball
Project Management: Jeni Reetz, Nike WD+C Brand Design
Creative Direction/Design: WSDIA | WeShouldDoItAll
Wayfinding/Signage: WSDIA | WeShouldDoItAll
Bleacher Design: Corey Yurkovich with WSDIA | WeShouldDoItAll
Food Truck Art: Dark Igloo
NYC Marathon Booth: Carolina Moscoso
Booth Art: Faust
Bark Wall Carving: Alisa Keegan


出处:本文译自www.archdaily.com/,转载请注明出处。

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