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生命在于运动丨阿迪达斯体验园第1张图片


ADIDAS World Campus, DE

由专筑网pilewyj,李韧编译

阿迪达斯在德国的总部将被改造为一处大型公共空间,这里是一个被大量绿植包围着的五颜六色的星形公共场所。LOLA景观建筑工作室负责该项目的景观设计。场地上的湖泊和四颗“星星”成为该设计的亮点。“星星”是人们活动的主要广场,同时它们也连接着不同的建筑。该项目施工的第一阶段将从2017年开始,包括园区扩建项目,两座新建筑也将同时进行搭建,它们分别是由Cobe建筑事务所设计的HALFTIME 大楼和 由Behnisch建筑事务所设计的运动场。
   
The idas.com/" target="_blank">adidas headquarters in Germany will be transformed and enriched with the addition of colourful star-shaped public spaces in a luscious green setting. The design is made by LOLA landscape architects. A newly designed lake and four stars will be the central features of the plan. The stars act as squares that connect the buildings and serve as central points for all outdoor activities. The first phase includes a campus extension starting in 2017, parallel to the realization of two new buildings: HALFTIME by COBE architects and ARENA by Behnisch Architects.

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竞标项目背景介绍

2015年,阿迪达斯组织了一场运动主题的校园景观设计国际比赛。经过与另外三家景观事务所的两轮答辩竞标,LOLA景观设计事务所最终胜出,并被任命为该项目的首席景观设计师。对于场地内的新建筑,阿迪达斯在此之前组织了建筑设计方案征集,其中 HALFTIME大楼和运动场是ARENA场地中主要的建筑。项目的第二阶段为南面扩建项目,于2017-2018年期间进行。第三阶段则是园区北部的改造工程。

About the competition
adidas organized an international competition in 2015 for the new World of Sports campus. After a second round with the three finalists LOLA was commissioned as chief landscape architect for the new campus. For the new buildings adidas previously organized a design competition; of which HALFTIME (COBE architects) and ARENA (Behnisch architects) are the most significant. The extension towards the south will take place in the period of 2017-2018. The revamping of the northern part of the campus is to soon follow after.

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城市创新

园区既是工作场所,也是微型城市。古罗马战神广场就是代表性案例,它很好地表现了场地与城市肌理的演变过程。与之类似的是,阿迪达斯体验园也将随着时间的推移而发展,场地中一系列的建筑、花园、景观仿佛该品牌衍变过程中各个时代的纪念碑,在那个特定的时间里成为品牌的代表。它们以一种渐进的方式,记录园区的发展,其中既有内部空间,也有外部空间。建筑如同是被覆盖的广场,充满流动性,景观就像露天建筑,空间多样化。

Creating a city
A campus is both a field as well as a city. The ancient Roman Campo Marzio is a classic example of a field gradually morphing into the city fabric. In a similar fashion the adidas campus will develop in time, like an array of buildings, gardens, landscapes and monuments of various generations that defined adidas at that given time. In an incremental way the campus becomes further developed with both interior and exterior spaces. Buildings are merely covered squares; the landscapes are like open air buildings.

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星星广场

星星广场是建筑物之间的中心连接部分。它们就像建筑的户外延伸,每一个都有着独特的外观和感觉,是校园里特色地标性场地。星星广场的理念来自于零重力,平滑表面的快速轨迹,直观体现出人们穿梭、运动的路线和空间的连接,它们同时也是运动和工作相关活动的集合点。功能配套设施包括了运动场、座位区和自行车停车场。每颗星星所在的广场都围绕一个主题和一系列活动进行精心规划和设计。

The stars
The stars are the central connectors of the buildings. They are like buildings without a roof; and each of them, with a distinct look and feel, becomes a beacon and way finder on the campus. The stars are zero gravity: fast tracks of smooth surfaces that make intuitive routing and direct connections; they are the points where sports and work-related activities condense. They include, a sports pitch, seating areas and places for bike parking. Each star will be carefully planned and designed around a theme and a set of activities.

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湖泊

HALFTIME大楼、运动场和东南部停车场之间有一片湖泊。它既是真正意义上的分割线,同时也是校园内连接公共和私人区域的景观。干旱季节,它能为校园草坪和树木提供水源,雨季来临时,它能缓冲来自屋顶和地表的雨水径流,同时也为建筑降温。水的存在能表达建筑、树木之间的对话,同时为园区带来的轻盈透气的感觉。

Lake
The lake defines the space between the buildings HALFTIME, the ARENA and the Parking Southeast. The lake creates both a physical barrier as well as an unobstructed view between the public and private area of the campus. It provides the campus lawns and trees with water in dry spells and buffers the roof and surface runoff in rainy seasons - while also cooling the building HALFTIME . The water reflects the architecture, trees and brings lightness. The lake and the campus are interconnected.

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体育世界

园区景观为阿迪达斯集团员工打造了氛围活跃的聚集地,阿迪达斯品牌体验活动主要形式是让运动员、工作人员、媒体和零售商进行园区参观,以获得阿迪达斯正在开发、测试和表现等不同阶段的灵感和冲击力。园区景观为品牌的创造者提供规划、测试和参与阿迪达斯相关活动的场地,其中包括足球、滑板,以及各种城市和户外运动。

The world of sports
The campus landscape is the gathering place of the employees of the adidas Group; the quintessence of the adidas brand experience is what athletes, co-workers, media and retailers visit the campus for - to get inspired and awed by what adidas is developing, testing and performing. The campus landscape is the canvas for creators to program, test and engage in the sports and activities that adidas supports; ranging from soccer to skateboarding,. Urban and outdoor activities are all present at the adidas World of Sports.

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项目信息:
项目时间: 2016年
项目规模:10-100公顷
项目类型: 景观设计
项目委托方:阿迪达斯公司
项目合作方:
景观施工顾问:WGF Objekt
竞赛团队: Frans Boots      
建筑与结构顾问:WPW   
产品设计方:Chris Kabel
工程与可持续设计:ARUP
品牌战略推广:阿姆斯特丹时尚设计事务所        
3d可视化设计:IMGplus
Holly Syrett GW 事务所   

year: 2016
size: 10 - 100 ha
type: landscape design
client: ADIDAS AG
with: WGF Objekt (technical landscape consultant) WPW (building and construction engineers)
Competition team: Frans Boots (technical landscape consultant) Chris Kabel (product designer) ARUP (engineering consultant, sustainability)        Amsterdam Fashion Institute (branding development)        IMGplus (3D, visualizations), Holly Syrett GW Agency

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