MVRDV借助“音乐山”和屋顶公园，将埃因霍芬购物中心转变为可持续的文化区域
MVRDV TO TRANSFORM EINDHOVEN SHOPPING CENTRE INTO SUSTAINABLE CULTURAL QUARTER WITH “MUSIC MOUNTAIN” AND ROOFTOP PARKS

由专筑网亚森君，小R编译

近日，MVRDV提出将埃因霍芬的Heuvel购物中心转变为绿色文化区。其屋顶上不仅设计了一座城市公园，同时其本身也是一座由文化建筑模块堆叠而成的“玻璃山”。这一于5月18日提出的战略构想不仅热情回应了埃因霍芬市市长和议员们的想法，也为预计在今年年底前对音乐厅进行可行性研究的想法铺平了道路。

MVRDV has developed a proposal to radically transform Eindhoven’s Heuvel shopping centre into a green cultural quarter. On its roof, the design features not only a park, but also a stacked cultural building under a “glass mountain”. The strategic vision was presented on Tuesday 18th May to an enthusiastic response from the mayor and aldermen of Eindhoven, paving the way for a feasibility study of the Muziekgebouw that is expected before the end of the year.



该项目是世邦魏理仕集团的全球投资者们与埃因霍芬市、北布拉班特省、埃因霍芬音乐厅和VNO-NCW于2020年达成的一项协议的结果，该协议旨在为Heuvel购物中心及其音乐厅的再开发提供可持续的解决方案。

根据MVRDV的设想，Heuvel将被改造成一个集购物、文化、娱乐活动为一体的城市地区。现有建筑物将进行扩建和改造，以便与埃因霍芬市中心周围的公共场所和文化建筑相联系。购物中心原有的有顶通道被改造为开放的街道，使得这一街区成为城市生活的活力中心，屋顶则改善其通达性与绿色环境，形成一座市民公园，增加该地区的吸引力。

The project is the result of an agreement made in 2020 between CBRE Global Investors, the municipality of Eindhoven, the province of North Brabant, the Muziekgebouw Eindhoven, and VNO-NCW to develop a sustainable solution for the outdated Heuvel shopping centre and the Muziekgebouw, a music venue located in the existing shopping centre.
In MVRDV’s vision, the Heuvel will be transformed into an urban quarter where shopping, culture, and recreation take place in the same location. The existing buildings will be expanded and broken open so that they better connect with the surrounding public spaces and cultural buildings of Eindhoven’s inner city. The covered passages of the shopping centre are replaced with open streets, making the quarter an active part of the life of the city, while the roofs are accessible and green, creating a park that adds to the area’s attractiveness.





在现有的音乐厅上方，将是一座由文化建筑模块堆叠而成的“玻璃山”。这座山峰——游客可以爬上山，欣赏城市美景——为Heuvel打造了醒目的地标，并使该地区为埃因霍芬中心地区的致密化和绿化的做出重要贡献。它还为音乐厅创造了额外的空间，使场地可以拥有更广泛的用途。设计方案的愿景是将音乐厅变成这座城市的起居室，白天，埃因霍芬的居民将能够留在这座大楼的休息室中工作或放松，名为“山丛之城＆音乐高山”的这一提案通过这种新的功能组合和更广泛意义上的计划，将吸引更多的埃因霍芬居民。

Above the existing Muziekgebouw will be a stacked cultural building under a “glass mountain”. This mountain – which visitors can climb for beautiful views of the city – creates an eye-catching landmark for the Heuvel, and makes the quarter an important contribution to the densification and greening of central Eindhoven. It also creates additional space for the Muziekgebouw, allowing the venue to adopt a broader programme. The ambition is to turn the Muziekgebouw into a living room for the city: during the day, Eindhoven residents will be able to stay in the building’s foyers to work or relax. With this new mix of functions and the much broader programme offering, “Het Heuvelkwartier & De Muziekberg” (“The Hill Quarter & The Music Mountain”, as the proposal has already been christened) will draw Eindhoven residents in greater numbers.





MVRDV的创始合伙人Winy Maas说：“文化使这座城市具有吸引力，而像埃因霍芬这样迅速发展的城市则应拥有一个更加醒目的中央音乐场所。我们的愿景是建立一个开放、方便的集购物、住宅和文化为一体的区域。我们通过彻底开放现有建筑物，将综合大楼改造成七个新的城市街区并将屋顶向上扩展来实现这一愿景。我们的目标是使该综合大楼再次吸引所有想要体验购物和外出购物的埃因霍芬居民，同时确保与内城区的互动。在我们看来，该地区将具有完全不同的吸引力。”

目前，随着新冠状病毒的流行，在线购物的人数急剧增加，全世界的购物中心访客人数均逐步减少。为应对并解决这一转变，MVRDV透过一系列项目体现了应对趋势的决心。如，在建的Marble Arch Hill（大理石建筑山群）的临时装置，旨在吸引游客回到伦敦的牛津街，以及于2020年开放的台湾绿洲“台南之春”，是建在一个半拆除的购物中心上的临时装置，目的也是吸引游客。

“Culture makes a city attractive, and a city as fast-growing as Eindhoven deserves a central music venue that is more visible”, says MVRDV founding partner Winy Maas. “Our vision is an open and accessible shopping, residential, and cultural quarter. We achieve this by radically opening up the existing buildings, transforming the complex into seven new city blocks, and expanding upwards from the roofs. Our goal is to make the complex attractive again for all the people of Eindhoven who want to shop and go out, while at the same time ensuring interaction with the inner city. In our vision, the area will have a totally different allure.”
Shopping centres worldwide are suffering from a decline in visitors due to the rise of online shopping, especially since the beginning of the coronavirus pandemic. MVRDV has worked on a number of projects which address this shift – from the under-construction Marble Arch Hill, a temporary installation that aims to entice visitors back to London’s Oxford Street, to the Tainan Spring in Taiwan, a green oasis that opened in 2020 built on the foundations of a half-demolished shopping mall.