泰国Central Festival 商圈
Central Festival Chiang Rai | Chiang Rai, Thailand | Shma

由专筑网王雪纯，李韧编译

购物中心正如雨后春笋般在泰国城市中建立。不可否认的是，购物中心是重要的城市空间，但事实上，其户外空间往往全是停车区域与硬质景观。但景观设计师在这个项目中扮演了重要的角色，设计满足商场功能需求的空间，同时在有限的预算下打造出优秀的城市景观。对于清莱来说，这座大型购物中心的规模看起来十分壮观，甚至可能过于庞大。因此，前景观作为地面游客的过渡空间，能够减轻与周围环境的不和谐感。

Shopping mall is becoming a norm for upcoming town around Thailand. It is undeniable that the mall is one of an important urban space but often time, the outdoor space is full of parking area and has a utilitarian look that would alienate the user. For this project, Landscape Architect plays an important role to deliver a space that satisfies mall’s functional requirement and at the same time create a memorable urban experience under limited budget. For Chiang Rai, the scale of this mega mall seems majestic and can be too overwhelming. Therefore, the front landscape serves as transitional space for visitor at ground level and helps to mitigate the visual impact to the surrounding when view from afar.



山地景观

购物中心的景观设计融入了清莱的山区景观，打造了杰出的雕塑空间。代表着当地山脉的轮廓的图案既是空间特征，也是景观细节设计的灵感。在景观区的中心是占地1,500平方米的活动广场。为了消除这个巨大硬质铺装区域的不和谐感，设计师在道路中加入鲜明的轮廓图案，长椅也是组成轮廓的部分，遍布在广场周围，甚至沿台阶而下，为高峰时段的游客提供足够的休息区。“下长廊”安置了更多不规则椭圆形的座椅树池，以便群体游客聚会游玩。所有座椅下都安装了集成照明，在夜晚打造出弯曲的光线效果。

Mountainous Scape
The landscape design encapsulates the mountainous scene of Chiang Rai into an illustrious sculptural space. The unique characteristic of contour line pattern representing the local mountainous territory is our inspiration for formation of not only the spaces but also every landscape detailing. At the center of the landscape area is the ‘Event Plaza’ which has a requirement of 1,500 sqm. To offset the hardness of this massive paving area, we introduce the stark pavement pattern that reflects the contour line. The long seats, as an integral part of the contour, wave around the plaza and even crawl down the step to provide maximum rest area sufficient for the big crowd at peak time. More individual planter seats in irregular oval shape are arranged at the ‘Lower Promenade’ to allow smaller group gathering. Strip lighting is integrated under all the seats to reveal curvy line of light at night.



从高到低的走廊进一步表达了起伏地形的概念，并构成不同的商场内部出入口，确保露出商场的正面。地平面有些部分从上部广场分开，让新鲜空气进入下面的停车区域。

Interplaying of level from upper to lower promenade is employed to further express the undulating terrain concept and provides better access to the mall’s interior at multiple levels ensuring maximum exposure for all shops. At times, the level is split from the upper plaza to allow fresh air to the parking area below.



花丘和叠水景观交织在一起打造出硬景观细节，有助于柔化“文化广场”的氛围。在非高峰时段，广场就是个安静的公园。

Intertwining flower mound and contouring water cascade compliment hardscape detailing and help soften the atmosphere of this eventful ‘Cultural Plaza’. During off-peak time, the plaza becomes a quiet park providing a place for respite.



材料

为了应对有限的预算和自然形态的概念，设计师使用简单的环保材料，如沙洗和水磨石，分别用来铺装路面图案和打造座椅，它们的灵活性使得自然形式的构建成为可能。

Material
To deal with limited budget and naturalistic shape of the concept, simple environmentally friendly materials like sand wash and terrazzo are used to construct pavement pattern and the fluid seat respectively. Their flexible nature makes constructing natural form possible.





植物和生态

广场有着原生植物，形成小气候，应对场地的干旱特征。与泰国的下游地区不同，这里的季节性开花植物非常繁茂，是冬季的旅游景点。 “红色丝绸棉树”在当地名为“Ngiew”，这是广场的主要植物。它的形状奇特，有独特的棘手果皮，因作为传统美食而闻名。植物的乔灌草的不同分层成为了商场的前景，这也是甲方的要求。在1月至3月期间，Ngiew的橙色花朵盛开，加上橙色喇叭藤花，与覆盖在立面上的绿化以及地面上的其他花卉灌木共同形成广场的美景。

Planting Palette and Ecology
Selection of native plants further enhances the northern atmosphere as well as corresponding to the regional dry ecology. Unlike lower region of Thailand, seasonal flowering plant here blooms furiously and is one of the tourist attractions during winter months. ‘Red Silk Cotton Tree’ – locally known as ‘Ngiew Tree’ – is the main feature. It is majestic in form with unique thorny husk and famous for its flower as an ingredient in traditional delicacy. The columnar and layering form of the tree also allows view to the shop front which is a major requirement for the commercial property. During January to March, Ngiew’s bright orange flower blooms in profusion and is accompanied by orange flowers of Trumpet Vine which covering the wall on the façade and also other flowering shrubs on ground.



与本地艺术家合作

Shma工作室与世界著名的艺术家Master Somluk Pantiboon合作，制作了5件浮在水面上的雕塑。陶瓷雕塑是景观的焦点，表达了Ngiew花朵从萌芽到开花再到枯萎的生命周期。

Collaboration with Local Artist
Shma’s collaboration with world-renowned local earth artist, Master Somluk Pantiboon, is resulting in a series of 5-piece sculpture floating over cascading water feature. Placed as a focal point of the landscape, the ceramic sculpture is depicting the life cycle of ‘Ngiew flower’ from budding to blooming to withering.



文化广场

尽管购物中心属于私企，但它的确是许多国家重要的公共空间。适合私人还是公共？适合购物还是休息？应该喧闹还是安静？打造这样一个利益综合体始终是一个挑战。清莱中央广场的“文化广场”是对当地特色的艺术化表达，欢迎当地居民来此购物或游憩。

Cultural Plaza
Despite its private entity, shopping mall will increasingly become an important public domain for many countries. It is a challenge to define an appropriate space that would do justice to both contradicting interest of private/public, shopping/resting, and loud/quiet. Central Plaza Chiang Rai’s ‘Cultural Plaza’ is an artistic celebration of local identity that welcomes local residence to use as commercial leisure or as a park.



项目信息：
项目名称：清莱Central Festival购物中心
客户：Central Pattana Public Company Limited
项目地点：泰国，清莱
景观设计：Shma工作室
合作商：ARCHITECTS 49 LIMITED
摄影：Wison Tungthhunya

Central Festival Chiang Rai
Client: Central Pattana Public Company Limited
Location: Chiang Rai, Thailand
Landscape Architect: Shma design
Collaborators: ARCHITECTS 49 LIMITED
Photographer: Wison Tungthhunya