Open Call: Fashion Pavilion Milan

由专筑网小R，吴静雅编译

背景

Tom Ford、Raf Simons、Pierre Balmain、Pierre Cardin、Gianni Versace和Virgil Abloh，都有哪些共同之处？在时尚事业蓬勃发展之前，这些知名人士或多或少都学习过建筑与工业设计。诸如Zaha Hadid和Rem Koolhaas等知名建筑师与时尚产业多次合作，并且交流天马行空的想法，设计出一系列实验性定制作品。

建筑师的作品比较注重尺度、形态、比例，他们会把各项原则和个人风格结合起来，而时尚设计师有时也会涉足此类设计，而建筑则是他们的灵感来源。时尚与建筑有着类似的起源，那便是人物。人们的着装带来了个人空间，而建筑亦是如此。时尚与建筑都表达了个人、社会、文化的概念，表达了使用者和内心蠢蠢欲动的热情理念。

意大利城市米兰和巴黎、纽约、伦敦一样，都是世界上著名的时尚之都。米兰时装周每两年举办一次，聚集了所有时尚狂热者以及专业人士。

本次竞赛的目的是在米兰Parco Sempione设计一座标志性展馆，这座展馆连接了时尚、建筑与人类。建筑应当表达时尚的理念，说明其对人类长久的影响，因此设计方案需要将建筑与时尚从各个层面结合起来，构成能够表达不同空间与区域的形态体系。

时尚展馆会成为人们体验时尚的重要途径。展馆应该是对时尚理念的致敬，在这里，人们会从不同的感官来感受时尚空间，同时，他们可以自由地感受建筑所带来的各项功能，这里可以是小型展览区、体验中心、设计师工作室、坡道，亦或是无功能的单纯场所。

这座展馆有着创新型体量，表达设计师对于前卫建筑的激情。因此建筑应当着重表达形态、结构、形式，并且拥有夸张的比例与线条，通过各种设计策略表达戏剧性特征。

这座时尚展馆会成为米兰城市中的重要地标和标志，同时吸引越来越多的人们的到来，它也是一座信号灯，唤醒了人们对于时尚的新认识，甚至对社会产生积极的影响。


注册与时间安排

本次竞赛面向所有人开放，其中包括建筑师、学生、工程师等等。参赛者可以个人也可以组团参赛，每个团队最多3名成员。

提前注册时间：2019年7月15日——2019年8月31日
• 针对外国参赛者：40欧元/队
• 针对印度参赛者：1200卢比/队

标准注册时间：2019年9月1日——2019年10月31日
• 针对外国参赛者：60欧元/队
• 针对印度参赛者：1500卢比/队

最迟注册时间：2019年11月1日——2019年11月29日
• 针对外国参赛者：80欧元/队
• 针对印度参赛者：1800卢比/队

作品提交截止日期：2019年11月30日
结果公布时间：2019年12月25日

*所有的时间节点均为11:59 PM- 00:00 IST (印度)
• 参赛者需要填写注册表格进行注册，并且通过官方网站www.archasm.in中的安全支付网关提交支付；
• 参赛者在完成支付的24小时之内会受到团队代码；
• 团队代码会发送至PAYUMONEY/PAYPAL相应的电子邮箱。


折扣
   
为了促进学生们的参与，如果同一所特定建筑院校有5支及其以上的参赛队伍参赛，可向主办方申请团队折扣。请发送电子邮件至queries@archasm.in向我们发送以下详细信息以获取优惠。
• 所有参与团队成员的以及其各自团队相关负责人的姓名；
• 学校名字；
• 团队负责人的学校ID证明。

注意：包括姓名在内的所有注册信息一旦确认则无法更改。


奖励

获奖者将获得总额200000卢比的奖金，分配如下：
一等奖：100000卢比+证书
二等奖：60000卢比+证书
三等奖：40000卢比+证书
10名荣誉提名奖

获奖者与荣誉提名奖获得者名单将公布于archasm官方网站，以及与主办方有合作的国际建筑杂志与网站之中。


条款条例
   
详见网站www.archasm.in中条款条例部分。


竞赛项目免责声明
   
本次国际竞赛由archasm主办，为概念型设计竞赛。设计项目没有实际建设的计划，竞赛只用于教育与学习。


其他细节
网址：www.archasm.in
Website: www.archasm.in
Facebook: www.facebook.com/atarchasm
Instagram: www.instagram.com/archasm_competitions/

比赛相关信息：https://images.adsttc.com/submissions/opportunities/pdf_file/3900/ARCHASM_BRIEFS_FASHION_PAVILION_MILAN.pdf?utm_medium=website&utm_source=archdaily.com

标题：竞赛：米兰时尚展馆
类型：竞赛公告（概念）
主办方：Archasm Competitions
注册截止日期：2019年11月29日 23:30
作品提交截止日期：2019年11月30日 23:30
地点：米兰
价格：针对外国参赛者：40欧元/队；针对印度参赛者：1200卢比/队

BACKGROUND
What do Tom Ford, Raf Simons, Pierre Balmain, Pierre Cardin, Gianni Versace and Virgil Abloh all have in common? Before kickstarting a flourishing career in fashion, each of these individuals enrolled to study architecture or industrial design. Architects like Zaha Hadid and Rem Koolhaas have repeatedly collaborated with fashion houses and imparted their quirky vision to develop an experimental and bespoke range of products.
It is unsurprising that architects – artists who obsess over scale, shape and proportion in their work – tend to apply the same tenets to their personal style; while many fashion designers have cited architecture as a practice and individual architects as inspirations for their designs. Fashion and architecture have the same point of origin, the human body. Dressing of an individual provides a definition of personal space as do architectural structures though they are bigger in scale. Both fashion and architecture express ideas of personal, social and cultural identity, reflecting the concerns of the user and the ambition of the age.
The Italian city of Milan is recognized internationally as one of the world's most important fashion capitals, along with Paris, New York and London. Milan’s quintessential bi-annual event, Milan Fashion Week is one of the most important events for all fashion lovers, as well as industry professionals and journalists.
The aim of the competition is to design a pop-up pavilion in the emblematic Parco Sempione in Milan that connects fashion, architecture and people. The pavilion should capture the essence of fashion design and celebrate its powerful impact on our society for such a long time. The pavilion should infuse fashion with architecture physically and poetically, creating a structure that is able to host different events and activate the zone.
The pavilion should strive to become a ‘window’ for man to experience the impact and importance of fashion design on the society. The pavilion should be a tribute to the idea of fashion where the visitors would transcend their olfactory, tactile and visual experiences. The participants are free to designate any kind of function (or not) to their pavilion that would fit in their narrative. The space could be a small museum/exhibition space, an experience/display center, a designer’s workshop, a pop-up ramp or even a functionless vestibule.
The pavilion should have an innovative built quality that would highlight a designer’s passion towards creating an avant-garde structure. The pavilion should emphasize on strong silhouettes, structure, shape and form. The pavilion should be able to create a sense of drama architecturally with exaggerated angles, oversized proportions and a distinct use of lines, shapes, volumes and other design tools.
The pavilion must become an important landmark and icon for the park and the city of Milan that attracts more and more people. The pavilion should become a strong reference point that would generate awareness towards fashion design and create a holistic view of its impact on the society.

REGISTRATION &TIMELINE
The competition is open to everyone in the world (architects, students, engineers etc.). You can participate individually or in a team. A team can have a maximum of three members only.
Early registration: - 15th July 2019- 31st August 2019
•For foreign nationals: 40 EUR PER TEAM
•For Indian nationals: 1200 INR PER TEAM
Standard registration: - 1st September 2019- 31st October2019
•For foreign nationals: 60 EUR PER TEAM
•For Indian nationals: 1500 INR PER TEAM
Late registration: - 1st November2019- 29th November 2019
•For foreign nationals: 80 EUR PER TEAM
•For Indian nationals: 1800 INR PER TEAM
Submission deadline: 30th November 2019
Result: 25th December2019

*All deadlines are 11:59 PM- 00:00 IST (India)
•Participants may register by filling the registration form and submitting it with appropriate payment through our secure payment gateways at www.archasm.in
•The participants will receive their teamcode within 24 hours of completing the payment successfully.
•Teamcode will be sent primarily to the email address provided to PAYUMONEY/PAYPAL.

DISCOUNT
Group discounts apply for a minimum of 5 teams from one particular architecture school/university as our initiative to promote more participation from students. Send us the following details at queries@archasm.in to avail the offer.
•Names of all the participating team members and their respective team leaders.
•Name of the university.
•School ID proofs of the team leaders.
Note:
It will not be possible to amend or update any information relating to your registration including the names of team members once validated.

AWARDS
Winning participants will receive prizes totaling INR 2,00,000 with the distribution as follows:
•First prize- INR 1,00,000/- + Certificate
•Second prize- INR 60,000/- + Certificate
•Third prize- INR 40,000/- + Certificate
•10 Honorable mentions
Winners and honorable mentions will be published on archasm’s website and several international architecture magazines and websites partnered by us.

TERMS AND CONDITIONS
Please see the terms and conditions section on www.archasm.in.

COMPETITION PROJECT DISCLAIMER
This is an open international competition hosted by archasm to generate progressive design ideas. There are no plans for the pavilion to be built. The competition is organized for education purpose only.

OTHER DETAILS
Website: www.archasm.in
Facebook: www.facebook.com/atarchasm
Instagram: www.instagram.com/archasm_competitions/

Title：Open Call: Fashion Pavilion Milan
Type：Competition Announcement (Ideas)
Organizers：Archasm Competitions
Registration Deadline：29/11/2019 23:30
Submission Deadline：30/11/2019 23:30
Venue：Parco Sempione, Milan
Price：For Foreign nationals: 40 EUR PER TEAM; For Indian nationals: 1200 INR PER TEAM