Courtesy of JOURNEE

Zaha Hadid Architects Presents Virtual Gallery Exploring Architecture, NFT's, and the Metaverse

编译：专筑网清珂，小R

扎哈·哈迪德建筑事务所（Zaha Hadid Architects）在巴塞尔艺术展迈阿密展会（Art Basel Miami）上推出了“NFTism”虚拟画廊，探索元宇宙中的建筑和社会互动。画廊以ZHA创作的空间设计为特色，注重用户体验、社交互动和“戏剧化”构图，结合了大型多人在线游戏MMO和互动技术服务。

画廊的虚拟建筑采用了经过现场测试的参数化设计技术，为广大在线观众带来全新的用户体验，特别是用元宇宙支持新形式的创意文化产品，如数字艺术和虚拟艺术博物馆。元宇宙公司JOURNEE在ZHA设计的虚拟空间中整合了自身技术，开发了一种SaaS软件，该软件基于性能优化的MMO专利技术，并集成了音视频交互功能。

Zaha Hadid Architects have presented "NFTism", a virtual art gallery at Art Basel Miami that explores architecture and social interaction in the metaverse. The gallery features spatial designs created by ZHA that focus on user experience, social interaction, and "dramaturgical" compositions, combined with MMO (massively multiplayer online game) and interaction technological services.
The virtual architecture of the gallery is powered by field-tested parametric design technologies to bring new, user-enhancing experiences to a broad online audience, especially now that the metaverse supports new forms of creative cultural production such as digital art and virtual art museums. Incorporating their technologies within the virtual spaces designed by ZHA, JOURNEE has developed a Software as a Service (SaaS) built on proprietary, performance optimized MMO technology integrated with audio-video interaction capabilities.


Courtesy of ZHA

项目重点是打造一个网络空间，在此可以通过计算机网络实现人与人之间的交流。MMO视频游戏技术，加上高速网络和云存储，使网络空间成为沉浸式、互动式和有社会参与度的三维世界，可以通过多种设备访问。元宇宙是一个“将网络空间的空间感和交互体验与社会支持、社区组成和经济基础设施结合起来”的在线环境，网络空间是元宇宙的空间网络技术组成部分。

The project focuses on cyberspaces that enable human-to-human communication via computer networks. MMO videogame technologies, along with high-speed networks and clouds have allowed cyberspaces to be immersive, interactive, and socially engaging 3-dimensional universes that can be accessible via multiple and diverse devices. Cyberspaces have become integral parts of spatial-web technologies underpinning the metaverse – an online environment "that couples spatial and interaction experiences of cyberspaces with supporting social, community forming and economic infrastructure”.


Courtesy of ZHA

虚拟画廊还展出了此前由Kenny Schachter委托的设计，包括“ Z-boat”、“Z-Car One”、雕塑台“Belu”和凳子“Orchis”。

The virtual gallery also features designs previously commissioned by Kenny Schachter, including the ‘Z-boat’, the ‘Z-Car One’, a sculptural bench-table ‘Belu’, and a stool ‘Orchis’. 


Courtesy of ZHA


Courtesy of ZHA


Courtesy of JOURNEE


Courtesy of JOURNEE


Courtesy of JOURNEE


Courtesy of ZHA


Courtesy of JOURNEE


Courtesy of JOURNEE


Courtesy of JOURNEE


Courtesy of JOURNEE


Courtesy of JOURNEE


Courtesy of JOURNEE


Courtesy of ZHA


Courtesy of JOURNEE