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© Zooey Braun
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项目信息：
名称：BurkhardtLeitnerConstructiv公司展厅
设计事务所：IppolitoFleitz Group
地点：德国杜塞尔多夫
时间：2014年
摄影师：Zooey Braun
| Project credits:
Project Name: BurkhardtLeitnerConstructiv Exhibition
Architects: IppolitoFleitz Group
Location: Dusseldorf, Germany
Year: 2014
Photographs: Zooey Braun
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© Zooey Braun
| BurkhardtLeitnerconstructiv展览用其模块化建筑系统站在了2014年欧洲国际零售业展览会的创新道路上。它也很荣幸地迎来了该公司创始人的七十寿辰。今年，公司的核心力量(精确、创新和模块性)组成了一支富有激情的团队。“爱上细节”的企业口号使人惊讶于企业功能呈现的新方式,简约的系统架构,也吸引了来自新的目标群体以及行业本身的吸引力。
From the architect.TheBurkhardtLeitnerconstructiv exhibition stand at the EuroShop 2014 showcases creative ways of employing its modular architecture systems. It also honours the company’s founder on the occasion of his seventieth birthday. This year, the company’s core strengths – precision, innovation and modularity – team up with a strong emotional pull. The slogan ‘In Love with Detail’ frames surprising new ways of employing the company’s functional, minimalist system architecture, attracting attention from new target groups as well as the industry itself.
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© Zooey Braun
| 展览中，支架的外观首先传递了第一个惊喜。类似织物外观材料通过在框架的拉伸中创造出一种非常特别的效果。外面，一层透明的黑色薄纱创造出一个协调均匀的表面，在其上，根状的内层织物投射出一个诱人的影子。内层织物呈现出一种手工制作的纤维胶效果——这曾经在德国犯罪系列片《犯罪现场》开始片段中出现过。这种深色的外观在进口区域和两个突出的立方体处尤其引人注目。
The external skin of the stand delivers the first surprise. Fabric has been stretched across the ‘constructivpila’ system from both sides to create a very special effect. On the outside, a transparent black gauze creates a consistent and homogenous surface, upon which the rhizoid inner fabric casts a tantalising shadow play. The inner fabric is a handmade effect viscose – which even appears for a moment in the opening credits of German crime series, Tatort. This dark outer skin renders the open entrance areas and two protruding cubes particularly striking.
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© Zooey Braun
| 主入口装饰有一面与入口成直角的玻璃幕墙。镜子背面是一幅描述了公司国际网站的抽象图。游客经过这里走到前台前已经对该公司有了大致了解。前台也很有特色，由constructivpila系统建造，前面喷绘玻璃上展示了许多Burkhardt Leitner产品的设计奖。由constructivpila系统组成的一堵六米的墙耸立在前台的后面，上面展示着一些崭新的旋转板作为装饰墙壁的元素。
The main entrance is indicated by a mirrored wall positioned at right angles to the entrance. On the rear surface of the mirror is an abstract diagram depicting the company’s international sites. From here, the visitor proceeds towards a reception counter constructed from the ‘constructivpon’ system with a front surface of printed glass showing the many design awards given to BurkhardtLeitner products. A six metre wall, constructed from the ‘constructivclic’ system, towers behind the counter and presents the new rotating panel as a decorative wall element.
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© Zooey Braun
| 进口处的屋顶悬挂着一些云朵形的气泡，上面文字引用了朋友、同事和伙伴摘自最近BurkhardtLeitner出版的书上内容。引用文字可以和相邻壁图上的内容保持一致。
A cloud of speech bubbles with quotes from friends, colleagues and partners taken from the recently published book about BurkhardtLeitner is suspended above the entrance area. The quotes can be identified on an adjacent wall diagram by the shape of the respective speech bubble. |
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© Zooey Braun
© Zooey Braun
© Zooey Braun
| 另一个入口处是第一个附属空间，该空间是由帆布状结构的白纱固定在特质夹型支架上，覆盖住constructivpila petite系统架。透明薄纱通过渲染底层完全可见，从而表现出了产品的创新。
The first space within a space opens next to the entrance. It is formed by white gauze with a canvas-like structure stretched across innovative clip-in profiles, which completely covers the underlying ‘constructivpila petite’ framework. Transparent gauze was deliberately used to illustrate this product innovation by rendering the underlying system completely visible.
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© Zooey Braun
| 立方体结构一直延伸到外墙处，由悬挂的支架搭建起来，像是一个温室。之所以说是温室因为里面摆放着许多热带植物。从外面看，这些缤纷植物也给这个安静的展览增添了一片绿洲。几把木制椅子摆放在棕榈叶下面，游客可以短暂休息几分钟仔细观赏一下这些新奇的植物。在这片丛林中间，BurkhardtLeitner系统的连接插头像是一个个小芽从白色立方体中长出来。
The cube breaks through the exterior wall, overhanging the stand like a glasshouse. The association with a glasshouse is underscored by a tropical forest of plants inside. From the outside, this profusion of plant life denotes an oasis of calm within the bustle of the trade fair. Chairs distributed beneath palm fronds invite the visitor to take a moment to flick through the new publication. Profiles and connectors from the BurkhardtLeitner systems grow like small shoots from white cuboid presentation units in the centre of this jungle.
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© Zooey Braun
| 公司创始人在这里不止举行过一次周年纪念活动，为了表示对他的敬重，由constructivpila系统建立的釉面塔用来陈列搜集的纪念品，包括过去创始人为他的员工设计的生日礼物。
As an homage to the company’s founder, who is celebrating more than one anniversary this year, a partially glazed tower constructed from the ‘constructivpon’ system displays a collection of mementos, including birthday presents that he has designed for his employees over the years.
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© Zooey Braun
| 室内的第二个附属空间用来展示BurkhardtLeitner的移动空间系统Ottobox。它常用来作为在开放办公室的一个会议空间内使用，也可以作为一个吧台或长沙发。这处展览区两边墙壁都采用黑色木材装饰，形成特制设计的货架系统。白色厚厚的毛绒地毯和黑色系统外观让这里显得高雅。
A second space within a space breaks through the exterior skin and is used to present Ottobox, the mobile space system from BurkhardtLeitner. It is often employed as a conference space in open-plan offices, but can also be transformed into a bar or lounge. For this trade fair one of the two side walls was covered in dark wood, from which a specially designed shelving system hangs. A white, thick-pile carpet and black anodised system profiles give the space a high class and sophisticated feel, showing ways in which Ottobox can be used to create a prestigious impression. |
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© Zooey Braun
| 一张很长的柜台作为交流岛摆放在正中间，人们可以在这里交流。柜台和悬挂着的超大发光元件都是由织物衍生型材制成的。墙壁上的字母似漂浮起来，被附着在下面的LED灯照得闪闪发光。柜台四周也装潢设计着来自BurkhardtLeitner系统的抽象拼切画。
A long counter serves as the communicative heart of the stand. Both the counter and the oversize lighting element suspended above are made of fabric stretched over profiles. Illuminated company values flash up behind the dark transparent gauze of the ceiling element. The letters appear to float and are illuminated from beneath by LEDs. An decorative design is printed on the sides of the counter: a collage of cut-out system profiles from BurkhardtLeitner. This theme reappears on the anniversary column and on the glass wall of the glasshouse. |
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© Zooey Braun
| 结构的简约是BurkhardtLeitnerconstruktiv在设计美学上一贯追求的原则。产品所使用的高品质材料保证了其长久的使用寿命和系统资源的可持续重复利用性。
While Burkhart Leitner continues to make the technical construction of its new products as invisible as possible, the transparent fabrics of its exhibition stand deliberately make them reappear. The formalistic system architecture meets random structures on its exterior skin and the natural exuberance of the plant growth, playfully showing different ways of employing the system architecture in everyday settings.
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© Zooey Braun
© Zooey Braun
平面图
© Zooey Braun
*本文由专筑网编辑刘庆新译自www.archdaily.com，转载请注明出处。*
*Appreciation towards www.archdaily.com for providing the project description.*
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