本案是国内连锁水饺品牌旗下的高端餐饮品牌:喜鼎饺子的全国首家旗舰店。业主委托RIGI睿集设计,旨在打破现有连锁品牌固有的快餐化大众品牌印记,创造与众不同的体验式餐饮休闲空间。
RIGI was commissioned by the client to design the first flagship restaurant of Xi Ding Dumpling, a high-end chain restaurant brand. In order to change the cheap fast-food impression of the existing brand, the design tasks are creating a distinctive space and improving the custom’s dining experience.
该店铺整体门头较宽广,为设计师提供了较为理想的设计环境。在门头设计上,RIGI睿集设计采用大面积水泥质感的灰色浮雕墙面处理,墙面的浮雕花纹根据藤编图案1:1开模制作而成。饺子则是一种古老传统的食物,而浮雕藤编图案则有一种化石感,从而加深了时间的印记,并与饺子产生了一种隐喻的呼应。
The comparatively wide entrance offers an ideal condition for front door design. RIGI uses concrete-like Stucco along with gray embossed GRC panels which based on 1:1 rattan patterns to create a fossil-like texture. As a metaphor, the design and materials of front door echo with the tradition and history of dumpling.
RIGI睿集设计运用金属雕刻的传统几何图案格栅,与入口处的开放式厨房明档和白色大理石台面相呼应,体现其新鲜、手作、朴素的品牌精髓。
In the entrance area, compare with the modern gazing open kitchen and white marble counter, RIGI uses CNC-Cutting metal panel with traditional geometric patterns to reflect the essence “Fresh, Hand-made and Simplicity” of Xi Ding.
内部空间风格则作为门头整体简洁、大气风格的延续,为通透整体的一个空间。中央为卡座区域,RIGI睿集设计使用传统几何纹样的天花格栅镂空造型,在空间上进行了视觉化的分区。配合错落有致的吊灯与圆弧倒角的吊顶,旨在增添了空间的趣味性与增强区域的可读性。
The dining zone is a flowing space that continues the simple, integral and grand style of the entrance. In the center is booths area. RIGI applies a ceiling grille which is made of CNC-Cutting MDF with traditional geometric pattern to define the space. With well-distributed lamps and smooth chamfered ceiling, creating an interesting and narrative atmosphere.
传统书法字体的“喜鼎”LOGO与饺子和餐具的立体墙面装饰,均为设计师的匠心独具,加上藤编材质的柜体贴面与手作藤编框的布置,更增添了一种朴实的风味。
The traditional character logo, the dumpling and dinner set shape decoration on the display wall are unique design point in this project. Along with the rattan counter door panels and hand-made rattan baskets, to indicate a traditional home-made concept.
餐厅的风格布局以舒适为导向,针对以小型聚会为诉求的消费者定位,餐厅灯具设计也以点光重点照明为主,整体风格雅致、简约而清幽私密。为消费者打造一个错落有致、更具层次感的体验空间。同时设置了风格鲜明的海洋元素的客座区域,为该店铺的主打产品——海鲜水饺提供了遥相呼应的点睛之笔。
The concept “comfort” drives the overall layout of the restaurant. In order to meet the demands of small gatherings, the lighting design creates a private cozy spatial feeling by using accent lighting strategy. And in order to emphasize the star product of Xi Ding, "the seafood dumpling", RIGI plans a marine subject zone by using wave pattern and blue led wall wash lighting on the side background wall, which also increases the comprehensive spatial experience.
RIGI睿集设计通过传统古朴的藤编元素的运用,用心的材料搭配和现代化的工艺,打造了一个细腻、精致而质朴的空间,同时也是对“喜鼎”东方传统精神的现代化诠释。项目不仅是该品牌终端风格的新尝试,也是其品牌终端形象的一次大胆的探索和突破,种种体验变得直接而与众不同。
By using traditional rustic rattan elements, matching materials and modern techniques, RIGI creates a new definition of the traditional oriental spirit of Xi Ding, simple but delicate. This project is not only an innovation of the store style, but also an exploration and breakthrough for the total branding design.
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所属类别:餐饮空间
主创设计师:刘恺,刘子民
设计公司:RIGI睿集设计 (www.rigi-design.com)
摄影师:刘子民
案例面积:200㎡
设计时间:2015年05月
建成时间:2015年08月
建成地点:大连
主要材料:藤编、GRC倒模、马来漆、大理石、铁板、金属雕刻、高密板雕刻、喷砂造型
Type: Restaurant
Designers: Kai Liu, Zi-Min Liu
Design Company: RIGIdesign (www.rigi-design.com)
Photographer: Zi-Min Liu
Area : 200㎡
Design Time: 2015/05
Completion Time: 2015/08
Location: Dalian, Liaoning Province, China
Main Materials: Rattan, GRC Mold, Texture Coating, Metal Sculpture
来源:本文由RIGI睿集设计提供稿件,所有著作权归属RIGI睿集设计所有。
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